Dean Russell has been appointed as the latest guest lecturer for the Institute of Direct & Digital Marketing (IDM). The IDM exists to support, encourage and improve marketing performance with development programmes to help individuals and businesses be the best they can be.
Dean said of the guest appointment:
"The IDM is one of the most recognisable organisations in the digital and creative industries, so it really is an honour to become one of their latest guest lecturers. I look forward to sharing nearly 20 years of experience working with global brands, entrepreneurs, government and charities in the creative, digital and communications space. I also get to see the diversity in UK business and how digital is transforming organisations for the fourth industrial revolution, which is something I know is at the heart of the IDM's approach."