Dean Russell Book 'How To Win' Is Launched On Amazon


How To Win: The Ultimate Professional Pitch Guide has officially launched on Amazon and at all good book stores from today. The book, by Dean Russell, is an accessible and easy to follow guide for any individual or business that wants to present with confidence, and pitch to win.

The book builds upon Dean's nearly 20 year career pitching and presenting around the world in science, business and politics.

More information on the book and purchasing details can be found online at Amazon here.

The book has already received positive endorsements from industry figures. A selection of endorsements can be found below:

“A very useful and practical guide” Lord Chadlington

“I have seen guides, training courses, lectures and presentations on how to win pitches but never anything quite so practical and user friendly. Trust Dean Russell to come up with the no-nonsense, definitive guide. Go win!” Michael Murphy, Senior Partner, Michael Murphy & Ltd

“In a fast-paced world, it is essential to use a detailed guide to design and deliver your pitch, so that it entices clients and audiences and persuades those all important decision makers. Dean has used his extensive experience working with leading communications agencies to put together a guide that is easy to use and practitioner-focused. How To Win is an excellent guide for those working across industry sectors and professions.” Dr Mike Cooray, Professor Of Practice, Ashridge Executive Education at Hult International Business School

“Dean Russell is a winner as he is able to dissect a brief to quickly get to the genesis of the client’s needs. He injects process, empathy, passion, strategy and creativity into pitches with a successful track record that speaks for itself.” Marcus Sorour, Senior Manager, Corporate Communications, EMEA, F5 Networks

“Dean is one of the smartest minds I have worked with in the marketing business. He has that rare knack for zeroing in on the pivotal challenge in any scenario and has been able to develop unique ideas to address these, always keeping in mind the relevant business realities.” Arun Sudhaman, CEO and Editor-in-Chief, The Holmes Report

My Plan For Watford section header

Dean is actively involved in the community and is leading local and national campaigns and initiatives to make a difference for people across Watford and around the UK. Use the links below to find out more. If you don't see something important to you, let Dean know via a quick community survey here. 

Funding For
Watford General

Find out about Dean's successful lobbying for £400m funding for West Herts Hospital Trust.

Infrastructure &Transport

From Woodmere Avenue to local infrastructure and transport. Find out about Dean's local work. 

Mental Health
& Wellbeing

Find out Dean's plans for mental health & wellbeing across our town.

Safe Streets &
Fighting Crime

Find out about Dean's work to put victims first, tackle crime and ensure our streets are safe.

Tackling Homelessness

Dean has helped secure over £4m to end homelessness in Watford. 

Education, Skills & Jobs

Find out about the latest initiatives for skills and jobs from kickstarter schemes to training. 

Environment & Waste

Join Dean in ending the use of single use plastic and waste across Watford. 

Share Your Views

What are your priorities? Dean wants to hear your views, complete this quick survey now.