As author of 'How To Win: The Ultimate Professional Pitch Guide', Dean Russell was interviewed to discuss his perspective on the importance of ethics in branding and advertising in the Indus New Special 'Brand Popularity: What Drives It?'
Dean shares his insights into how business is changing according to consumer behaviour and the rise in 'tribalism' in loyalty around brands. On the topic of individualism and identity, Dean comments that:
"Ironically, nowadays, individualism is sold on a mass scale."
Dean continues to share his perspective on how, even small businesses can build a global brand by getting their pitch right and explains what the perfect pitch should include.
The interview begins at 22 minutes 30 seconds in the video above.